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news - Mobile Dream Studio

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Walmart adds iPhone scan-and-checkout feature to 12 more markets

Wal-Mart Stores Inc said it is tripling the number of U.S. stores in a pilot program that lets shoppers scan items with their iPhones and pay at self-checkout counters.

Walmart's "Scan & Go" program will soon be in more than 200 stores, up from about 70. The pilot began near its home office in Bentonville, Arkansas in late 2012, then expanded to Atlanta.

While the program is tripling in size, for now it will be in only a small fraction of Walmart's more than 4,000 U.S. stores.

"We want our customer feedback to dictate the experience," Gibu Thomas, senior vice president of mobile and digital at Walmart Global eCommerce, said this week. "You'll see this roll out to more markets."

For now, "Scan & Go" only works on Apple Inc devices. An Android version should be out soon, Walmart said.

With more than half of its shoppers using smartphones, Walmart is trying to make shopping more convenient for shoppers who embrace mobile technology. More than half of the customers who have tried the "Scan & Go" feature have used it more than once, Thomas said.

Shoppers scan bar codes on items they want to buy, using the Walmart app on their iPhone, iPod touch or iPad to keep track of the planned purchases and the total cost. Then they pay at a self-checkout screen, bypassing the typical registers.

More on Yahoo/Reuters

Retailers Expecting Explosive Mobile Growth This Year, Focusing On Apps

The overwhelming majority of retailers surveyed by mobile experience management platform Artisan say they expect mobile commerce to grow at a faster pace in their organization than online commerce once did.

Of 200 retail executives working in the mobile marketing and mobile commerce areas of their company, 84% said they anticipate the growth curve of mobile commerce to outpace the historic growth of e-commerce. More than half -- 56% -- say they were are investing more this year in mobile development and mobile marketing than they did in 2012. And a strong majority -- 71% -- say their native mobile app development will be the strongest touchpoint for engaging consumers in the next one to three years.

Among the 200 retailers surveyed here, 72% agreed that investing in their mobile app experience would be among the top three priorities this year.

In their plans for managing and developing native apps, 67% of retailers said they would like to further personalize the experience, while 60% said they would like more capabilities for collecting user analytics.

More on Mobile Marketing Daily

Starbucks stirs up mobile purchases with its apps

Starbucks Corp’s digital strategy is reaping the coffee house chain millions in desktop and mobile visits and encouraging more java-lovers to pay with their mobile phones. Many consumers carry a Starbucks card, which they load with funds to spend at Starbucks. More than 30% of the transactions made in a U.S. Starbucks store are made with a Starbucks card, Brotman said.

The mobile version of the card is experiencing huge growth, Brotman said, since it was added to the mobile app a couple of years ago. Now, the mobile version of the card generates more than three million transactions a week, he said. The iPhone and Android versions of the Starbucks app have 10 million active users, Brotman said. Each week, consumers download another 100,000 copies of the two apps, he said. He forecasted that by the end of 2013, 10% of Starbucks store transactions will be made by mobile payment.

 

More on Internet Retailer

KFC flaunts new product, drives sweepstake entries via QR code implementation

KFC is mobilizing a new children’s meal option via QR codes that provides easy access to product information and a way to enter a sweepstakes.

The QR codes appear on the Li’L Bucket Kids Meals, a new version of KFC’s traditional bucket that is meant just for kids. The outside of the bucket features word puzzles, riddles, colorful illustrations and the QR codes while inside is a Kentucky Grilled Chicken drumstick, green beans, GoGo SqueeZ applesauce and Capri flavored water.

“The QR code links to a mobile page that includes product information – including the food options available in Li’l Bucket Meals – complete nutrition information, and a link to enter to win KFC’s ‘Ultimate Playground Experience'."

“Nine out of 10 KFC customers have mobile phones, so this is a convenient way to put all our Kids Meal information at mom’s fingertips.”

More on Mobile Commerce Daily

85% of People Prefer Apps, says Compuware

85% of people said they prefer mobile apps over mobile sites, according to a consumer survey of 3,500 by Compuware, primarily because they said apps are more convenient, faster and easier to navigate.

84% said an app’s performance is very or somewhat important, with 78% believing an app will launch as fast as or faster than a mobile site and 59% expecting it to launch in two seconds or fewer. But, only 28% say mobile apps offer a better user experience.

84% said app store ratings are important when choosing apps. 48% of people are less likely to use an app again if it performs badly – 34% said they would switch to a competitor, 31% would tell a friend about the problems and 31% would be less likely to purchase from the company. 26% would leave a negative rating.

More on Mobile Marketing Magazine

10% des paniers sont déjà réalisés via les supports mobiles sur PriceMinister

Moins de 6 mois après le lancement des versions mobiles du site, PriceMinister constate que près de 10% des paniers sont déjà réalisés via les supports mobiles (smartphone et tablettes) et ceci avant même d’'avoir sorti sa nouvelle application Androïd prévue pour le mois de mars.

Les deux catégories de produits qui prédominent en termes de ventes sur le mobile pour le site de PriceMinister sont :

* la téléphonie, qui représente 23% du chiffre d’affaires réalisé sur l'’appli iPhone,

* la mode : sa part de chiffre d'’affaires est 75% plus importante sur le site mobile que sur le site web.

Le site mobile permet de recruter de nouveaux acheteurs : 40,4% de nouveaux acheteurs en janvier 2013 sur le site mobile, contre 32,6 % pour le site web « classique » de PriceMinister.

 

Plus d'infos sur Priceminister

Android : la fragmentation de l'OS Google s'atténue... un peu

Android 4 est enfin en tête des parts de marché pour les smartphones équipés du système sponsorisé par Google. C'est la dernière publication mensuelle du géant qui l'affirme : Ice Cream Sandwich (4.0.x) et Jelly Bean (4.1 et 4.2) sont désormais au-dessus de Gingerbread (2.3.x), longtemps dominant.

Il faut dire que c'est ce dernier qui a largement popularisé Android, tant auprès des fabricants de smartphones ou des opérateurs, que du grand public. Après ce premier boom, il était normal que les utilisateurs ayant acheté un téléphone à l'époque ne renouvellent pas immédiatement.

Mais l'offre des fabricants et le développement du smartphone en général aidant, les versions les plus récentes prennent de l'ampleur. Ainsi Jelly Bean, la dernière en date, est-elle passée à 16,5% des appareils sur Android ce mois-ci. La progression est assez forte puisqu'en février, Google annonçait 13,6% pour cette version... Soit une évolution positive de près de 3 points.

Plus sur Business Mobile

M-commerce : Scanpay invente le paiement par scan de carte

Le principe est d'une redoutable simplicité : l'application scanne (avec l'appareil photo) la carte de paiement de l'utilisateur et ses informations rempliront automatiquement le formulaire de paiement pour réaliser l'achat en ligne. L'utilisateur n'a plus qu'à confirmer l'achat en entrant le cryptogramme de sécurité. 

"Pour numériser une carte de crédit, l'utilisateur doit simplement tenir la carte de crédit brièvement devant la caméra. ScanPay.it reconnaît automatiquement les numéros et la date d'expiration de la carte de crédit. Grâce à ce procédé révolutionnaire, nous pensons être capables de doubler le taux de transformation au moment du paiement lors du processus d'acquisition de nouveaux clients pour les m-commerçants", explique l'entreprise.

Plus sur Business Mobile

 

20% of adidas mobile store locator visits result in in-store traffic

A new case study from adidas, iProspect and Google found that one in five consumers who clicked on a store locator on the brand’s mobile site went to an in-store location, showing how marketers need to move beyond conversions to gauge the effectiveness of mobile.

Mobile plays a critical role as an influencer in driving in-store traffic. Adidas wanted to find the value of each click on the store locator feature on its mobile site to get a better understanding of how consumers use their handsets to make these purchase decisions.

To drive in-store traffic, adidas leveraged its mobile search campaigns with location extensions that drove users to the store locator feature on the shoe brand’s mobile site.

Adidas claims that 13 percent of users who come in-store make a purchase in general. The average order value is $71.

More on Mobile Commerce Daily

PayPal Announces Enhanced Developer Tools and Support for Mobile Payments

PayPal  has appealed to developers on its corporate blog to “take another look” at the new array of tools that the company is offering for mobile payments.

“We listened when our developers said they wanted better capabilities from us,” PayPal CTO James Barrese stated, “and now we’re doubling down on our developer programs to deliver the best tools in the industry.”

The new tools, which are on display at the SXSW Interactive Festival in Austin this week, include mobile SDK, JavaScript PayPal buttons that enable developers to integrate PayPal by copying and pasting five lines of code, and REST APIs that include tokenization for credit cards as well as a developer website.

“This is just the beginning,” Barrese vowed. The company plans to continue releasing new APIs and capabilities throughout 2013, incorporating feedback from the developer community as they move forward.

 

More on Mobile Marketing Magazine


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