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news - Mobile Dream Studio

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Mums Do It On Mobile

90% of modern mothers rate their smartphone as a vital parenting companion, with 56% saying they would struggle to carry out their parenting duties without it.

The figures come from a study carried out by, parenting and baby specialist Mothercare, which analysed the mobile activity of over 1,000 mothers and mothers-to-be to mark the release of its new retail and parenting app.

Women with children under 10 and expectant mothers now own more smartphones than any other demographic group, with 81% saying they have a smartphone a 20% increase in the last 12 months and 19% more than the national average.

New mothers spend an average of one hour a day reading parenting websites and blogs via a smartphone with 74% admitting they would be lost without them. Only 10% of smartphone-owning mothers said that it did not significantly help them when it comes to raising children.

Communicating to family and friends is the most popular smartphone usage for mums (56%), followed by on-the-go shopping (40%); checking parenting websites (37%); and seeking out parenting tips and advice (35%). New mothers buy more clothes for their children through their smartphones than they do for themselves, and 27% say they trust the advice they find on the internet more than that given by family or friends and rely on mobile access to the web to help them be good parents.

 

More on Mobile Marketing Magazine

 

Pénétration des Smartphones en France

Rien ne semble arrêter la croissance des smartphones dans le monde et plus particulièrement en Europe. Sur les cinq marchés observés par comScore (Espagne, Royaume-Uni, Italie, Allemagne et France), le nombre d'utilisateurs a bondi entre octobre 2011 et octobre 2012 de 35% à 131,5 millions de personnes.

 

C'est en Espagne, où la pénétration de ces terminaux (par rapport aux mobiles en général) est désormais la plus forte avec 63,2%, soit un gain de 14,8 points en un an. Visiblement, la crise n'empêche pas les espagnols de s'équiper en masse.

 

Le pays est talonné par le Royaume-Uni (62,3%, +14,2 point), la France (51,4%, +13,3 points), l'Italie (51,2%, +9,1 point) et l'Allemagne, visiblement la plus réfractaire avec une pénétration sous les 50% (48,4%) malgré un gain de 14,2 points en un an.

 

Plus sur Business Mobile

NFC On The Buses

Transport for London (TfL) has introduced contactless card payments to London buses, effective as of today. Starting next year, the scheme will also accept NFC payments from smartphones. Passengers with a contactless-enabled debit, credit or charge card can touch in on each bus' reader, as they would with an Oyster card, and pay an equivalent fare, rather than the higher cash fare. 

This deployment is being treated as a pilot before contactless payments are rolled out to the London Underground, Overground and DLR over the course of 2013.

 

More on Mobile Marketing Magazine

GAME Adds Barcode Scanning to its Rewards App

Videogame retailer GAME has updated its loyalty app, adding a barcode scanner function. Rather than offering price comparison, however - an area where GAME probably couldn't compete with online rivals - the scanner function inGAME Reward enables users to scan their existing games and find out how much the retailer will pay for it on trade-in. 

 

The update also adds a gamification feature in 'Accolades', which rewards users with points for completing various actions or reaching certain milestones, as well as sales charts.

 

More on Mobile Marketing Magazine

Mary Meeker's Must-Read Internet Trends Report Says Android Beats iPhone, Tablets On The Rise

Mary Meeker, the former investment banker turned venture capitalist at Kleiner Perkins Caufield & Byers, has published her annual Internet trends report and, as usual, it’s a must-read. Meeker presented her report to Stanford University students.

Mobile trends and the continued proliferation of smartphones around the world get, as usual, a lot of play here. She notes that while Apple’s iPad has surpassed adoption of even the iPod and iPhone — iPad growth is 3 times that of the iPhone and “leaves siblings in dust,” Meeker says Android-based phones were embraced at six times the rate of the iPhone.

Other interesting points:

• Smartphone growth ahead. The number of smartphone subscribers grew 42 percent to 1.1 billion in 2012 but, as of the fourth quarter, they still only represent 17 percent of mobile subscribers worldwide.

• iPad. The iPad uptake has been greater than the iPod and iPhone, with 48 percent of U.S. kids (aged 6 to 12) saying they want an iPad for the holidays. An iPad mini was the third-most requested item, at 36 percent. Nintendo’s Wii came in second on their holiday wish list, with 39 percent of kids saying they want that. Of note, at the bottom of the list was Apple TV, which was requested by 4 percent of kids (I’m impressed that 6 to 12 year-olds even put it on the list).

• Tablets and e-readers. Twenty-nine percent of U.S. adults own a tablet or e-reader, up from less than 2 percent three years ago.

• Global mobile traffic. Mobile traffic represented 13 percent of all Internet traffic this year, up from 4 percent in 2010 and 1 percent in 2009.

• Black Friday shopping. Consumers on mobile devices and tablets did 24 percent of the online shopping on Black Friday, the day after Thanksgiving, versus 6 percent two years ago. And most did that shopping on an Apple device.

 

Plus d'infos sur Forbes

 

Mobile Devices Empower Today’s Shoppers In-Store and Online

It’s no secret smartphone owners bring their handsets just about everywhere they go, and Nielsen found that mobile shoppers like to use their devices for in-store activities. In fact, 78 percent of mobile shoppers say they’ve used their smartphone to find a store, and another 63 percent have checked prices online while shopping. Overall, smartphone owners are three times more likely to use their handset for some in-store activities, like claiming mobile coupons (39%) or using shopping lists (40%), compared to tablet owners.

 

Tablet owners, on the other hand, prefer to use their devices for online shopping at home. Nearly half of tablet owners bought products using their devices, of whom nine out of ten say they made these purchases while shopping in their homes. Tablet owners are also more likely to use their devices to research products before making purchases (68%) and for reading online reviews (53%).

 

At checkout, more than a quarter of mobile shoppers use their devices for payment, regardless of which device they’re using. Overall, mobile shoppers tend to stay connected even after their purchases, with 18 percent of tablet owners writing reviews about the products, and 22 percent of smartphone owners commenting about their purchase through social media.

 

Plus d'infos sur Nielsen

Cyber Monday Mobile Payments Up 195% For PayPal

PayPal said that Cyber Monday m-payments were up 195% over last year. This comes after PayPal reported that Thanksgiving Day itself saw a 173% increase in its m-payments and Black Friday was up 193%. Parent company eBay saw its mobile transactions rise 133% on Thanksgiving and 153% on Black Friday over the same days last year.  

 

Plus d'infos sur Mobile Marketing Daily

 

Thanksgiving : le commerce sur mobiles en hausse aux États-Unis

D’après les tous premiers chiffres compulsés dès hier par IBM Holiday Benchmark auprès de 500 revendeurs américains, le m-commerce est en progression pendant les périodes de Thanksgiving. La proportion de mobinautes s’étant connectés à un site marchand est passée de 15,8% en 2011 à 26,5%. L’acte d’achat depuis un mobile est également en hausse à 14,1% cette année (+4 points sur un an). En ce qui concerne les terminaux eux-mêmes, c’est l’iPhone qui arrive en tête avec 9,6% du trafic généré sur les sites marchands audités suivi de l’iPad (9,3%). Tous modèles confondus, les smartphones Android représente 7,3% du trafic.

 

Plus d'infos sur Business Mobile

 

France : les smartphones devant les mobiles classiques en 2012

Selon une étude de Gfk, il s'écoulera 2,2 millions de smartphones d'ici à la fin de l'année, pour un chiffre d'affaires de 420 millions d'euros. En 2012, 13,3 millions de smartphones seront écoulés contre 9,2 millions de mobiles classiques. Le marché sera notamment dynamisé par les nouveaux modèles mais surtout par la baisse des prix des forfaits des opérateurs. Aux côtés des smartphones, les tablettes seront également les stars de Noël. Selon Gfk, un million d'unités seront vendues dans l'Hexagone pendant la période de Noël et 3,5 millions en 2012. Pour la première fois, les ventes de ces terminaux dépasseront celles des téléviseurs en volume. En valeur, les tablettes représenteront autant que les ordinateurs portables (330 millions d'euros).

Plus d'infos sur Business Mobile

80% des mobinautes souhaitent des applications dédiées à leur programme de fidélité

L'étude Mobile Marketing Attitude conduite par l’atelier mobilité du SNCD comporte quatre volets : le profil des mobinautes et tablonautes, leur usage des mobiles, les sites qu'il consultent le plus par secteur, et leurs attentes vis-à-vis des marques.
Les principaux enseignements de l'étude :

- 68% des mobinautes souhaitent recevoir des coupons et codes de réduction.

- 46% des mobinautes préfèrent utiliser l'appli d'une marque plutôt que son site mobile.

- 60% des répondants accepteraient de recevoir des offres commerciales géolocalisées.

- 80% souhaitent des applications dédiées à leurs programmes de fidélité.

- 86% aimeraient dématérialiser des cartes de fidélité sur smartphone.

- 45% souhaitent l'ensemble de la dématérialisation des billets sur leur smartphone (transport, spectacles).

- 71% trouvent des offres intéressantes sur mobiles, et aimeraient les consulter plus tard sur leur ordinateur.

Plus sur E-Commerce Mag


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