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news - Mobile Dream Studio

news

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Samsung Wallet Is Just Like Passbook, But on Android

Samsung Wallet, a newly announced Android app that looks and works a lot like Apple’s Passbook app for the iPhone. Like Passbook, Wallet is a designed as a central repository for your digital gift certificates, coupons, tickets, travel details and boarding passes. And, like Passbook, it will be able to send location-based notifications to alert users when they’re near, say, the cinema that they’ve purchased a movie ticket for.

Of course, Samsung hopes all sorts of other apps will work with Wallet as well, which is why the company will release open API for Wallet on March 7 that will allow developers to do just that. At launch, the app won’t work with the NFC chips built into Samsung’s flagship phones, and other marquee Androids.

More on Wired

Shoppers using mobile devices in-store spend more

The new IAB study reveals the prominence and importance of mobile device usage by shoppers in the consumer electronics showrooming experience. The most significant finding in the mobile component of the research was that while 42 percent of in-store mobile device using shoppers ultimately made their purchase online, a full 30 percent made their purchase in the store.

Interestingly, those who used their mobile phones while shopping were also more likely to make an unplanned purchase (32% in-store vs. 22% online).

Other mobile-related findings:

  • 42 percent of those who used a mobile device while in-store spent over $1000
  • Among mobile device owners who didn’t use their device in-store, only 21 percent spent over $1000
  • 65 percent of shoppers who use their mobile device in-store said it made them more likely to buy the product

Plus sur IAB

Dunkin' Donuts mobile App adds support for Apple's Passbook

Dunkin’ Donuts,  announced its Dunkin’ Donuts Mobile App for iPhone and iPod touch has added support for Apple's Passbook, allowing people to run on Dunkin’ faster and more conveniently than ever before. Guests can now easily add their Dunkin' Donuts Cards to Passbook and pay for food, beverages and merchandise at participating U.S. Dunkin’ Donuts restaurants simply by scanning their Dunkin' Pass in-store or at the drive-thru. The Dunkin' Pass is also location aware, meaning it will conveniently appear on a guest's lock screen when they are near their favorite Dunkin' Donuts location, for easy, on-the-go access.

The Dunkin’ App connects guests to the brand with an array of tools and information to make any Dunkin’ run fast and easy. Highlights include:

  • Purchase, register and reload a Dunkin’ Donuts Card: Guests can purchase a new Dunkin’ Donuts Card (selecting from multiple designs for many occasions), add money to an existing card, set a card to auto-recharge and view all previous card transactions. The Dunkin’ App supports payment using American Express, Visa, MasterCard and Discover.
  • Pay right from the app using a Dunkin’ Donuts Card: Guests can purchase Dunkin’ Donuts products with the Dunkin’ App by simply tapping the mobile Dunkin’ Donuts Card and presenting the screen to the crew member to be scanned. Balances are updated immediately after purchase.
  • Send an mGift: Dunkin’ Donuts Cards can be sent to friends, family or colleagues via email, text or Facebook. Dunkin’ Donuts Cards can be sent in denominations between $2 and $100.
  • Locate the nearest Dunkin’ Donuts: A detailed restaurant locator makes it easy to find directions to and information about local Dunkin’ Donuts restaurants, including store hours, in-store Wi-Fi, drive-thru availability and more.

More on Dunkin' Donuts

Les applications plébiscitées en France

Le français Smart AdServer, spécialiste de la publicité en ligne, nous livre dans une infographie deux enseignements :

- En France, le trafic mobile a été multiplié par 2,6 en 2012.

- Les mobinautes français privilégient les applications mobiles au web mobile, 3 fois moins utilisé, à l’'inverse des autres pays (Allemagne, Espagne, Pologne, Etats-Unis)

Plus d'infos sur le blog Smart AdServer

 

720 millions de smartphones vendus en 2012

Quelque 720 millions de smartphones ont été vendus dans le monde en 2012, contre 886 millions de téléphones mobiles "classiques", a indiqué lundi l'institut GfK, qui mise pour 2013 sur un succès toujours plus grand des smartphones en raison de la baisse de leur prix.

Les ventes de smartphones ont ainsi augmenté de 56% au cours de l'année dernière, contre une hausse de 14% pour les mobiles dits "classiques".

Si le marché des smartphones se porte bien en Europe avec une augmentation des ventes de 34%, "il a littéralement bondi de 133% en Asie (la zone Chine, Hong Kong et Taiwan)", a précisé GfK.

Plus d'infos sur Europe 1

 

Radisson pilots mobile on-site services to enhance guest experience

Radisson is rolling out a national pilot program that is focused on using mobile to innovate the many touch points of the hotel guest experience. The program in will begin rolling out this month and continue appearing in new locations through the spring and summer. The program is designed to enhance the guest experience by establishing a new mobile and online check-in option and launching an on-property concierge smartphone application.

In total, the pilot program will launch in four U.S. hotels: La Crosse, WI.,Phoenix, Salt Lake City and Seattle. Other guest enhancements featured in the program include an in-hotel charity program. The program is part of Radisson’s parent company Carlson Residor Hotel Group’s strategy to enhance the Radisson brand presence in North America with an eye toward positioning Radisson as a globally consistent, first-class tiered brand.

The pilot project will explore opportunities to improve the guest experience and brand perception using mobile technology. It will also explore opportunities to leverage property product improvements as well as to increase the experience levels of employees. The goal is to deliver a positive impact on revenue and drive loyalty.

More on Mobile Marketing Daily

Le concept store "connecté" de Karl Lagerfeld

Le 1er mars, Karl Lagerfeld a dévoilé un nouveau concept store de 200 m2. Le magasin propose aux visiteurs de vivre une expérience numérique innovante. Le concept store propose plusieurs fonctionnalités:

Karl's Booth : un écran tactile intégré dans chaque cabine d'essayage permet aux clients d'immortaliser leur look avec une photo, puis d'y appliquer un filtre photo " à la manière de Karl " et de la partager avec leurs amis par e-mail et sur les réseaux sociaux.

Karl's Interactive : Les visiteurs sont invités à partager leurs impressions, témoigner leur attachement à la marque ou tout simplement laisser un petit mot à l'attention du créateur grâce au "GuestBook" digital du magasin. Du bout des doigts, ils peuvent s'approprier l'univers de Karl Lagerfeld en contrôlant, depuis un iPad, un mur d'écrans géants où ils font défiler, à leur guise, les différentes collections, les nouveautés, les dernières vidéos... Ils peuvent enfin surfer sur le site de la maison, prendre des photos de leurs articles favoris et partager l'ensemble de cette expérience sur les réseaux sociaux.

The Kollection : Des iPad mini se sont glissés parmi les portants pour proposer aux visiteurs d'explorer l'ensemble des looks de la collection. Ils peuvent explorer l'ensemble de la collection, partager leurs coups de coeur sur les réseaux sociaux ou repérer les pièces qui ne seraient pas disponibles en boutique au moment de leur visite.

Dernier clin d'oeil technologique : plus besoin de faire la queue à la caisse, puisque chaque client peut régler ses achats grâce au terminal mobile équipant tous les vendeurs.

Plus d'infos sur e-Marketing

Plus de 5 millions de tablettes s'’écouleront en France en 2013

En avril dernier, GfK estimait que trois millions de tablettes devraient s'’écouler en France en 2012. Dans son rapport annuel qui fait le bilan de l’'année 2012, GfK annonce que le marché hexagonal a dépassé ses attentes. Ce sont en effet 3,6 millions de tablettes tactiles qui ont trouvé preneur au cours de l’'année dernière avec une explosion des ventes sur le dernier trimestre.

Une forte croissance des volumes écoulés qui s'’accompagnent d’'une baisse du prix moyen des appareils vendus. Une preuve supplémentaire que les tablettes petit format et sous Android ont séduit le public puisque le prix moyen des tablettes (1,5 million) achetées en 2011 était de 417 euros.

Les prévisions pour 2013 sont dans le prolongement logique de cette nouvelle tendance, selon GfK. Ce sont 5,1 millions de tablettes qui devraient trouver preneur en 2013, soit 41% de plus qu’'en 2012.

Plus sur 01Net

Store mode significantly increases retail app engagement levels

Retailers who add store mode features such as in-store location to their branded mobile applications drive five times more shopper engagement than apps without these features, according to a new report from Point Inside.

Store mode capabilities include dynamic store maps, the ability to display exact product locations and the most efficient routes through the store to fulfill a shopping list. Retailers such as Walmart, Walgreens, Target, Home Depot and others have been adding such features to their branded apps over the past year.

Plus sur Mobile Commerce Daily

 

Les Mobile-Addicts vont faire basculer le m-commerce

Plus connectés, plus consommateurs, ils sont jeunes et totalement dépendants de leur smartphones. On les appelle les "Mobile-Addicts" et leur nombre ne cesse de croître. 1 personne sur 5 qui appartient à cette tranche d'’âge est considérée comme un Mobile-Addict. 9,5% d’'entre eux ont déjà effectué un achat via leur mobile ou un téléchargement impliquant un acte d'’achat, contre 3% pour le reste de la même génération.

Pour Kantar, cette cible doit être prioritaire pour les marques : « Les Mobile-Addicts représentent une cible influente pour les marques. Ils sont de véritables leaders d’opinion : 40% affirment être habituellement au courant de ce qu'’il se passe avant les autres (contre 30% de l’'ensemble des 11-24 ans). Ils ont un comportement actif sur les réseaux sociaux puisque 21% transmettent à leurs amis des informations publiées par des marques (contre 11%), 19% recommandent souvent des marques à leurs amis (contre 11%) et 35% reprennent sur leurs murs des contenus publiés par des marques (contre 26%). »

Plus sur LSA Conso

 


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